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Home » Aquarium Books » What’s Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth: 1
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What’s Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth: 1


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What's Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth: 1

What's Your Purple Goldfish (WYPG) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Prai

List Price: £7.95 Price: £7.95

The Shark and the Goldfish: Positive Ways to Thrive During Waves of Change

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An illustrated business fable that gives you the faith, courage and confidence to win in today's tough economic climate Fear and uncertainty are staples of daily life in today's struggling economy. As bad as things can be, economic downturns also lead to new opportunities. It's easy to worry, give up and let fear paralyze you. However, you have more control than you think you do and how you handle adversity is your choice-and the only choice that matters. In fact, study history and you'll find that a lot of people and organizations made a name for themselves and grew their businesses during recessions and downturns. These successful people and organizations all shared similar characteristics and took similar actions to thrive while others merely tried to survive. You can do the same. In The Shark and the Goldfish, Jon Gordon shares an inspiring fable about Gordy, a pampered goldfish who gets swept out to sea. Desperate for food, Gordy meets a kind shark who teaches him the ultimate lesson-Goldfish wait to be fed. Sharks go find food. Gordy also learns that the difference between a full and empty stomach is our faith, beliefs and actions. In the face of adversity and lean times, this is a business fable that reinforces a proven truth: You can't control the events in your life. But you can control how you respond and in turn this determines the outcome. A business fable that teaches valuable lessons on the importance of working hard, maintaining a locus of control and focusing on positive choices instead of negative voices, Written by Jon Gordon, bestselling author of The Energy Bus and The No Complaining Rule Reveals how change is inevitable-but that you can make it your friend or foe. Provides an action plan filled with tips and strategies to thrive during change and adversity If you're facing tough economic times, The Shark and the Goldfish will motivate you, inspire you, and give you the confidence you need to thrive during changing times.

List Price: £11.99 Price: £4.88

What customers say about What’s Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth: 1?

  1. 5.0 out of 5 stars
    Brilliant!, 1 Dec. 2013
    By 
    J. Dingle “jimmyd” (uk) –
    (REAL NAME)
      

    Verified Purchase(What is this?)
    I shall need to read this book again but have already been inspired and have a list of seven or eight purple goldfish I intend using in my business – starting tomorrow! Definitely worth reading for anyone in business. Thank you, Stan!

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  2. 3.0 out of 5 stars
    Interesting easy read, 2 Nov. 2010
    By 
    Edge

    This review is from: The Shark and the Goldfish: Positive Ways to Thrive During Waves of Change (Hardcover)
    A fun book which is easy to read. Good for commuting! Does have some interesting insights. Worth having on the book shelf.

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  3. 5.0 out of 5 stars
    Great book., 11 Aug. 2013
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    This review is from: The Shark and the Goldfish: Positive Ways to Thrive During Waves of Change (Hardcover)
    Great book. Good for personal development book. One of those books you’ll be able to read again and again. Thanks.

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